This web application is a Digital Asset Management (DAM) maturity audit tool built by Peter Scoins ("British Pete"), an Aprimo-certified DAM professional based in Thatcham, Berkshire, UK.
BritishPete
Patent Pending No. 74
The Dunk-o-Matic DAM Maturity Auditor
This really complex, patent-pending piece of digital apparatus (also known as a online Quiz!) consists of exactly seven speedy, painfully relatable questions designed to completely stress-test your current Digital Asset Management setup.
It demands no heavy lifting on your part - just a few honest clicks concerning your daily file habits, structural governance, and whether "Big" Dave is presently compromising your brand security.
Once the data is processed, our system skips all those dry enterprise charts (Yawn!) and maps your operational integrity instead directly to the ultimate British benchmark....A nice cup of tea and a biscuit!
Will your content pipeline prove to be as rock-solid as a Rich Tea? or are you running a system that collapses like a soggy Pink Wafer? Let's find out before Legal does! Have fun!
Question 1 of 7
Where does your team store their "final, approved" campaign imagery?
Question 2 of 7
What is your organization's primary strategy for asset file naming?
Question 3 of 7
How are Digital Usage Rights tracked for your marketing assets?
Question 4 of 7
An external agency needs 50 specific image files. What happens next?
Question 5 of 7
What is your team's stance on Image Alt-Text and Web Accessibility?
Question 6 of 7
When an asset expires or a contract ends, how is it decommissioned?
Question 7 of 7
How do you track the ROI and utilization metrics of your content creation budget?